Did you know that online marketing offers work opportunities unrivalled across any employment sectors? With no upper or lower age limit, just about anybody can learn to build a serious home business right in their own front room. If you feel pushed out of the job markets and are wondering “how can online marketing make me money after the age of 50?”, stay tuned!Keeping a firm grip on work prospects at any age is a tricky thing, but especially for baby boomers trundling towards retirement. We all know that whether you are eight or eighty, there are no limits to what you can achieve if you have the right business, but what is the right business?The right business to help you make money online is anything that interests you, anything that helps you learn something new, gives you a thirst for knowledge, keeps your mind active, and gives you a reason to get up and get going. Thousands of people over the age of 50 are succeeding in building their own online marketing businesses and earning enough extra money to enjoy better options in today’s economy. So how do they do that?Knowing that the internet isn’t just the domain of the young – many older users have gone on to master online skills as a way of keeping in touch with family and friend around the world, (and the odd bit of retail therapy!).As expertise in the world wide web grows, so have opportunities for online marketing. Since so many internet sites now offer step-by-step instructions, it is easy to see how people can make money online after the age of 50. For instance, you can use your skills to breath new life into an old career. The advantage of reaching a certain age means that you have a lifetime of experience to call on. Writing about your own sphere of expertise gives you the potential to start an eBook empire. Write on one topic and then find another.Have you considered grant writing? Internet marketing is also known as information marketing and grant writing skills are in strong demand in this specialist niche. To make money online, if you possess excellent writing skills, have an analytical mind and enjoy hours spent in research, this could well be the right business for you.For those who don’t know much about online marketing, the internet can be used as a tool. Affiliate marketing is a great way of exploring a variety of business models without needing to commit to huge start-up costs – in many instances the work is already done for you.As you can see, new waves are breaking, but are you ready to ride? If you are asking “How can online marketing make me money after the age of 50?” Check out the following and see for yourself. There are more skills for you to learn than you can shake a stick at and a free business to boot. Don’t miss out on this exciting challenge. Do some research and find out what online marketing can offer you.
Online marketing for an eCommerce website must address all areas of the customer buying cycle to be as effective as possible. The customer buying cycle follows the general stages of awareness, consideration, purchase, service and loyalty. While many will recognise that it is important in online marketing to ensure a brand is visible on many platforms, consideration must also be given to the continuing relationship a customer has with the brand, to achieve not only sales but a rise in popularity for the brand.Awareness: The awareness level of online marketing includes the most basic internet based ads, where users can find a brand without actually searching it out. However brand awareness can also be achieved through more sophisticated internet marketing techniques, such as using social media to create a word of mouth effect, giving credibility and a sense of desirability to the brand.Consideration: Online marketing must also account for the customer’s tendency to research products and brands online before a purchase is made. Once again, social media is useful in building a popular image for your brand, and for propagating customer reviews. Your internet marketing cannot possibly control every representation of your brand that is present on the web, but encouraging a strong online presence builds an image of your brand as reliable and trustworthy. Featuring in-depth blogs that educate the buyer on your website are another effective online marketing technique.Purchase: The customer has made the decision to actually visit your online store and make a purchase, but your internet marketing strategy is far from over! Full consideration must be given to the usability of the website, encouraging quick purchases. Make online forms easy to fill out, with directions for the user clearly set out. Ensure that all terms of sale, such as delivery costs and return policies, are visible and not deceptive in any way.Service: Many products may need ongoing service, and while this is often looked on as a nuisance a good internet marketing strategy views it as an opportunity to build an ongoing relationship with the customer. Help services can be conducted through online messaging or email, both of which encourage the buyer to return to the website.Loyalty: Customer loyalty can be built through online marketing techniques such as blogs, newsletters and social forums. The aim in this area of online marketing is to construct an interactive community of fans, who will in turn contribute to the continuation of the cycle, by increasing awareness of the brand.
If you aren’t already marketing your business online; I’m glad you are reading this article. What you are about to read could save your business from having to close its doors. If you can’t understand why your competitors seem to be taking prospects away from you; this article will shed some light on exactly what they are doing that you aren’t. The marketing strategies you’ve relied upon in the past are dead and buried. It’s time to evolve with the times or accept defeat.On average, businesses that have begun to put all their marketing efforts into online marketing have seen an increase of 190% of visitors to their website by searches for their company’s products or services. Small businesses need a local audience to survive. Local Online Marketing should be your number one marketing priority if it’s not already. The Yellow Pages, Newspapers, and Mailings no longer work. You are throwing away your money. Yellow Pages filed for bankruptcy 2009. That should tell you something.83% of local online searches are for local goods and services. The need for internet marketing, especially small business online marketing, is growing by the day. You have to have a powerful, dominant presence online if you want your business to survive and be successful in the 21st century. You should be the number one authority in your local market for your business. This should be your goal.69% of households are doing some kind of search for a local product or service daily. These people could be down the street looking for you on their home computer or parked right outside your business doing a local search on their I phone. Are they finding you? Are you popping up when they search or is your competitor? That hot lead out front just drove away because you do not have a strong enough online presence.If online marketing is done effectively with the right strategy, all this online traffic will be diverted to your website. You want the sales. You don’t want to lose these prospects to your competitors simply because they could not find you online. These prospects are actively looking, these are motivated buyers. 97% of all new customers say they found the business online.Let’s talk about the components of the online marketing strategy. Your website should be filled with keywords, it should be easy to navigate, with links back to it in as many places on the web as possible. Your business should be in every directory, and on every citation site you can find. No matter where a prospect goes, they should see you and be able to link back to your website. Your business should also have an active social media presence. This includes Facebook, LinkedIn, Twitter, Blogging, and Review Sites. You want to maintain control of your relationship with your customers, prospects, and the community. You can offer a suggestion to them, advice, or an article for free to gain trust. You should be posting reviews on your website and major review sites, like Yelp. Never brush off a negative review. Most prospects will read reviews of your company before making a decision. Ignoring a negative review, or not having enough positive reviews posted, will damage your business’s reputation.The online marketing process can be overwhelming. You don’t know where to start. Not only that, you don’t have the time it takes to implement and manage your online presence. It’s a full time job. That is why there are people who can take this off your plate. There are companies that can do the hard work of driving prospects to your business while you sit back and make the sales.Don’t keep putting it off until tomorrow, you will never do it. Take back control of your business’s future because if you don’t someone else will.